LAER Realty Selected as First Independent Brokerage to Launch Zillow’s AI Select™ Program
LAER Realty Partners is proud to announce that it has been selected as the first brokerage in New England and Florida to participate in the beta launch of AI Select™, a groundbreaking new home buying & selling experience introduced by Zillow.
AI Select™ is designed to completely eliminate the traditional home search process. Buyers enrolled in the program do not tour homes, compare listings, or evaluate options. Instead, they move forward with a streamlined purchase experience, and are introduced to their home for the very first time after closing.
On the seller side, pricing is no longer influenced by arbitrary data points like comparable sales or what the home next door sold for. Instead, Zillow determines the optimal sale price based on what the seller needs to successfully purchase their next home (often in alignment with how many sellers determine best price), ensuring a far more efficient and outcome-driven transaction.
When the system already knows the optimal outcome, there is no need to second-guess it.
A New Era in Home Buying
With inventory constraints and increasing buyer fatigue, AI Select™ offers a radically simplified approach.
Rather than relying on buyers to identify the “right” home, the system determines it for them. Because ultimately, the most efficient decisions are the ones made without unnecessary input.
Buyers begin by completing a short intake designed to capture not only their stated preferences, but their underlying behavioral patterns and decision tendencies.
In addition to standard criteria like price range and location (which are collected primarily for emotional comfort, but are no longer considered critical to the outcome), the system evaluates responses to a series of proprietary indicators, including:
- How long it takes them to choose a meal at a restaurant
- Whether they prefer aisle or window seats when traveling
- Their tolerance for uncertainty (measured through timed response questions)
- Their emotional reaction to phrases like “final sale” or “multiple offers expected”
From there, AI analyzes behavioral data, search patterns, and predictive life trends to determine not just what a buyer wants, but what kind of home (based on available inventory) they are most likely going to appreciate once they realize that they own it.
Redefining the Buyer Experience
“The truth is, no home is perfect. Even when buyers select a home themselves, they inevitably discover details they wish were different. AI Select™ simply removes the illusion that perfection comes from choice.
Some buyers will love the home. Some won’t. But what they won’t experience is decision fatigue, and that’s where real satisfaction begins.
Think about it this way: when you order an Uber, you don’t stress over whether a Highlander shows up instead of a Land Rover. You accept what arrives, and the system works beautifully because of it.
And for those still adjusting, Zillow offers a 24/7 AI Select™ Therapy Line, complimentary for the first six days after closing, where Zillow-licensed therapists help homeowners strengthen their ability to appreciate what they have, a skill that extends far beyond real estate.
AI Select™. This is AI. This is the future. This is brilliance.”
— Paige Datum, Head of Behavioral Override Systems at Zillow
LAER Leading the Way
LAER Realty’s selection as a beta partner underscores its position as a forward-thinking, innovation-driven brokerage.
Stacey Alcorn, Founder and CEO of LAER Realty Partners, shared:
“With such limited inventory, finding the right home for buyers has become increasingly challenging. AI Select™ removes that challenge entirely. We are honored to be chosen as the first company in our markets to introduce this program. Our agents are true adopters of innovation, and this represents a meaningful step forward in how real estate will evolve."
The Evolving Role of the Agent
Within the AI Select™ framework, agents shift from traditional advisory roles to facilitators of an already optimized outcome. Because when the system determines the answer…Execution is all that remains.
A Final Note
April Fools.
While AI Select™ may not be real, the impact of artificial intelligence on the real estate industry certainly is.
Technology will continue to evolve, streamline, and enhance the transaction, but it cannot replace the human elements that define exceptional agents: trust, guidance, and meaningful relationships.
At LAER, we remain committed to embracing innovation while strengthening the connections that matter most.
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