Good Morning - I'm excited to announce a partnership that has been years in the marking. As of today, LAER is the newest partner of Amazon Alexa in New England and Florida as part of their recently innovated PTL - Pay-To-Listen reverse advertising program. 

In the US, approximately 77 million people have Amazon Alexa devices in their homes. What many consumers don't realize is that these devices listen to household conversations all day every day. Through our one-of-a-kind partnership with Amazon Alexa, our agents will receive instant text notifications whenever someone within their home mentions buying or selling a home. This gives LAER the unique ability to reach out to the homeowner long before they contact any agent. Furthermore, LAER has paid for the Premium PTL Partnership which means anytime a person within an Alexa household complains about their current home, "Honey, we need a new kitchen, ours is so outdated," or "This house is a money pit, everything breaking at once," a notification will immediately be texted to a LAER agent with an MP3 file of the household conversation so that the agent can best articulate their sales pitch.

Imagine the wonderment and delight on a homeowner's face when a LAER agent is knocking on their front door with a briefcase full of nearby listings a mere hour after they were lamenting about household repairs. 

LAER is extremely excited to be the first in New England and Florida to provide this valuable service to homeowners, removing the need for them to take any initiative at all in finding a great real estate agent.  It is further proof to our agents and our clients that we stand by our values and that we are truly always listening.

Many of you will start to receive leads today, so please scroll down to understand how the Premium Pay-To-Listen lead rotation algorithm works, and please share all of your wonderful success stories with our team in the days that follow.

Oh, by the way....

April Fools!!